MASSDEVICE ON CALL — Technology giant Samsung (LON:BC94) is getting increasingly enmeshed in the digital health space, helping to further blur lines between medical devices and consumer technology.
In an exclusive event in San Francisco yesterday, the company unveiled its new digital health strategy, announcing an open wearable sensor hardware and software platform that it hopes to encourage innovators to come up with new ways to help consumers track their bodies.
Samsung president and chief strategy officer told an audience yesterday that digital health is the "single greatest opportunity of our generation," and that the company is on the lookout for new ways to meld technology and health, ZDNet reported.
Samsung announced yesterday its new smartwatch-like wearable health technology initiative, beating rival Apple (NSDQ:AAPL) and its much-rumored "iWatch" technology. Samsung launched Simband open wearable hardware platform and SAMI open software platform, inviting developers to come up with new ways to help consumers monitor their own bodies.
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