Medical device sales: Docs say they’re the most influential voice in hospital purchasing

April 12, 2013 by Brian Johnson

A physician survey from Deloitte shows that physicians believe their preferences have the most impact on hospital’s decisions to purchase medical devices.

Most doctors believe their voice is the one that matters when it comes to hospitals' medical device purchasing decisions, according to a new study from Deloitte.

Six in 10 doctors participating in Deloitte's 2013 survey of U.S. physicians ranked doctors as "the personnel with the greatest influence on medical technology purchasing decisions currently and in the next 3 to 5 years," according to the study, which was released late last month.

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