GE Healthcare and NFL team up to fight sports-related brain injuries

February 5, 2013 by MassDevice staff

Health technology giant GE Healthcare joins forces with the National Football Assn. to develop concussion detection systems and brain protection technologies to make football a safer sport.

Helmet and brain illustration

Technology giant GE (NYSE:GE) announced a new partnership with the National Football Assn. in pursuit of better concussion detection technology and materials that may better protect athletes from traumatic brain injuries.

GE and the NFL plan to launch their initiative in March, doing so with at least $50 million in funding from the 2 organizations.

"It could be a seismic shift in the sense of great organizations coming together to solve important problems for society," GE CEO Jeffrey Immelt, who played football at Dartmouth, told the New York Times. "That's a good thing."

Sign up to get our free newsletters delivered right to your inbox.

The NFL is mired in a storm of negative publicity as players, families and healthcare practitioners have grown increasingly concerned about the injuries players sustain, especially those that may not manifest until long after retirement. The league has faced lawsuits, scrutiny and even a cautious remark from President Barack Obama who told reporters that if he had a son he'd think twice about letting him play football.