Direct Flow aims to use heart valve giants' experience against them

February 12, 2013 by Arezu Sarvestani

Direct Flow Medical president and CEO Bernie Lyons are betting that its heart valve technology can use the decade's worth of experience of the medical device industry's transcatheter aortic valve implant pioneers to leapfrog the competition.

Direct Flow Medical CEO Bernie Lyons

Being one of the smallest players on the field means you've got to differentiate yourself to stand out against the titans of the game, and that's what Direct Flow Medical CEO Bernie Lyons aims to do.

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