Category: Salesforce Development and Training

Five ways LinkedIn can grow your medical device sales

June 11, 2010 by Lisa McCallister

Five tips for leveraging LinkedIn's 60 million member network to grow medical device sales for your business.

Five ways LinkedIn can grow your medical device sales

LinkedIn is growing by leaps and bounds. It is considered the pre-eminent business social networking site on the Internet. There are more than 60 million business professionals who have LinkedIn profiles, including an increasing number of surgeons and hospital administrators.

Here is a quick primer on how you can use LinkedIn as a medical device sales representative:

Moldflow (now Autodesk)

492 Old Connecticut Path, Suite 401

Framingham

01701

United States

508.358.5848

www.moldflow.com

ETA Associates

119 Foster Street

Building 6

Peabody

01960

United States

978.532.1330

www.ETAassociates.com

Product(s):

Technical sales and service to the process control, pollution control, quality control, environmental control, industrial hygiene/safety, HVAC, and OEM markets

Medical Education Training Associates LLC (META)

Overview:

Medical Education Training Associates LLC is a consulting firm sought after by medical technology companies for its expertise in sales development and strategic reimbursement planning. Clients include executives from start-ups to Fortune 500 companies. With our 3-D value sales model, clients achieve a competitive business edge with providers and payers in today’s complex marketplace.

19 Wallingford Road

Cheshire

06410

United States

(203) 271-3366

www.metasalesdevelopment.com

Product(s):

Provides a suite of consulting services for medical device companies

Reimbursement Planning, Health Policy Training

Salesforce development and Management training

Employees:

Established:

1999

CEO:

Charles E. Johnson

Management:

Kathryn Barry, Principal

Management bio:

CEO, Charles E. Johnson: Charlie founded META in 1998, after a very successful career with U.S. Surgical as the Vice President of Sales and Vice President of Education. A senior sales executive with an outstanding career track record in mining and developing the talents of a sales organization, Charlie has helped clients recognize the importance of effective sales training and its impact on successful customer engagement. He is skilled in leading training programs for sales professionals and sales managers, as well as working with client companies to identify strategic sales plans for their sales organization. Charlie received a Bachelors in Education from Rider University and a Masters in Education from the College of New Jersey.

Principal, Kathryn Barry: Kathryn is a healthcare marketing executive with a unique background in hospital administration, nursing, education and medical devices. A former Vice President of Strategic Marketing at U.S. Surgical and Vice President of Marketing Communications at Tyco International, Kathryn possess expertise in medical writing, strategic planning, new device reimbursement planning, competitive intelligence, and corporate communications. She is skilled in communicating the business advantages of new technology to cost-conscious providers and payers. Kathryn earned a Bachelors in Science from the University of Pennsylvania, Masters in Science from Yale University and Masters in Public Health from the Yale University School of Medicine.