When DarioHealth (NSDQ:DRIO) CEO Erez Raphael looks at the medical device world, he sees solutions that were designed by healthcare professionals and doctors – and this presents a stark contrast with the consumer device industry, he pointed out.
“We have seen there are a lot of cases, most of the cases in the industry, where the overall user experience of an existing device is very professional-centric and not user-centric,” he told Drug Delivery Business News.
User experience is at the heart of DarioHealth’s design mentality, according to Raphael, among other related measures like user engagement and data collection.
Diabetes is a crowded industry, with companies like Medtronic (NYSE:MDT), Abbott (NYSE:ABT) and Dexcom (NSDQ:DXCM) investing millions into creating and selling solutions for people to monitor and manage the chronic condition. But DarioHealth stands out, Raphael said, because of its product.