Weekly Wireless Roundup: Medical device companies arming their sales forces with iPads

December 15, 2010 by MassDevice

Medical device companies arming their sales forces with iPads; iMedicalApps ranks top 20 free medical iPhone apps; Epocrates launches full Android version; Nuance launches physician dictation iPhone app.

Weekly Wireless Roundup: Medical device companies arming their sales forces with

Medical device companies arming their sales forces with iPads: MedGadget contributors noticed at RSNA that almost all of the roving packs of salespeople were equipped with Apple Inc. (NSDQ:AAPL) iPads to give spontaneous PowerPoint presentations, which they would at a moment's provocation. And now The Wall Street Journal has written about it, so apparently this is a real thing. Abbott Laboratories (NYSE:ABT), Medtronic Inc. (NYSE:MDT) and Boston Scientific Corp. (NYSE:BSX) are some of device firms equipping their sales staff with the shiny little tablet pc's.

From the WSJ:

There appears to be something of an iPad arms race in the $200 billion medical-devices sector. Heart-device maker Boston Scientific recently bought 2,000 for its sales team, and orthopedics company Zimmer Holdings Inc. is rolling out more than 1,000 of the tablets. Stryker Corp., a Zimmer rival, said it has deployed iPads "and a number of applications" in a pilot program.

iMedicalApps ranks top 20 free medical iPhone apps: The folks at iMedicalApps have done a thorough review of the latest medical apps for the iPhone platform and created a list of the top 20 offerings you can download for free right now. The publication's editors — a practicing physician, resident physician, and 4th year medical student — sifted through over 1,000 free medical apps to create the list.

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