Brian Johnson's blog

Medical Device Tax: Are Conservatives' goals hampering repeal efforts?

May 21, 2013 by Brian Johnson

Seemingly everyone on Capitol Hill wants to repeal the medical device tax, but efforts to target the Patient Protection & Affordable Care Act as a whole may be getting in the way. coverage of the medical device tax

Last week, the GOP-controlled House of Representatives cast its 37th vote to repeal, de-fund or dismantle the Patient Protection & Affordable Care Act.

The bill, which passed 229-195 along partisan lines, will do nothing to halt the forward progress of the landmark healthcare reform law and amounted to little more than allowing newly minted Republican lawmakers a chance to keep a campaign promise.

A cure for coffee breath?

May 17, 2013 by Brian Johnson

Colgate-Palmolive files for U.S. patent protection for a toothbrush with a caffeine patch.

A cure for coffee breath?

Here's a good way to eliminate coffee breath and still get your morning off on the right foot.

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Medical device sales: Wright Medical's pilot program on rep-less sales process worth watching

May 15, 2013 by Brian Johnson

The recently announced Wright Direct program from Wright Medical looks to take sales reps out of the process for a small portion of its business.

Wright Medical

Medical device sales reps should pay attention to a pilot program recently launched by Wright Medical (NSDQ:WMGI) called Wright Direct, which eschews the traditional sales model for a more collaborative, "turn-key" approach with C-level executives at a select number of U.S hospitals.

Chris Christie, Dick Cheney and the power of celebrity endorsements for medical devices

May 10, 2013 by Brian Johnson

New Jersey governor Chris Christie's revelation this week that he had LAP-BAND procedure for weight loss hightlights the power of celebrity endorsements for medical procedures

Chris Christie

When the New York Post broke the story this week that New Jersey governor and presidential hopeful Chris Christie had underwent weight loss surgery using the LAP-BAND in February some on Wall Street bemoaned the rotund politicians timing.

Medical device tax: Sen. Max Baucus's retirement and its effect on repeal

April 24, 2013 by Brian Johnson

A look at how the retirement of Sen. Max Baucus (D-Mont.) could affect efforts to repeal the medical device tax.

Sen. Max Baucus (D-Mont.) and the medical device tax

It's unlikely that his waning days as chairman of the Senate Finance Committee will see Sen. Max Baucus (D-Mont.) having a "Come-to-Jesus" moment on the medical device tax, but his retirement does change the game on repealing the levy.

The Affordable Care Act (and the 2.3% excise tax on U.S. medical device sales created to help finance it) is the 6-term lawmaker's crowning achievement, one he has promised to end his career as a lawmaker fighting for.

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