Rob Kinslow's blog
The writer had a lot to say about America. What would he say about today's medical device industry?
By Rob Kinslow, Sr. Strategist, Brand Communication, KHJ Brand Activation
Results from a recent survey of medical device executives reveal some interesting clues.
By Rob Kinslow, Sr. Strategist, Brand Communication, KHJ Brand Activation
Be careful what you wish for.
Why marketers could use our own Hippocratic oath.
Recently I heard an interview with Dr. Frank Veith, vascular surgeon, medical pioneer, author, lecturer and founder of the famed VEITHsymposium for Vascular & Endovascular Issues, Techniques and Horizons. “VEITH,” as it is fondly known, is an annual meeting of vascular and interventional specialists now in its fourth decade. I confess that my initial reaction years ago upon hearing of a surgeon who named a symposium after himself (acronym notwithstanding) was that he must have a pretty big ego. The interview I heard recently taught me otherwise, and I learned once again what I too often forget: Never assume.
Why it's not a game to surgeons.
This month, two seemingly disparate events converged: the Archives of Surgery released a special report on suicidal thought rates among surgeons, and I began reading Better, the 2008 book by Atul Gawande, a general surgeon at the Brigham and Women's Hospital in Boston, bestselling author and writer for The New Yorker.
The Archives special report shared the disturbing news that surgeons have suicidal thoughts more than twice as often as the general population. Gawande's book, which is subtitled A Surgeon's Notes on Performance, adds insight to why this might be so.
At the end of the decade, a Farmer inspires.
Last week, one of my heroes, Paul Farmer, received an extraordinary distinction from Harvard University. Farmer, the Harvard physician-anthropologist whose medical-crusading work in Haiti, Peru and Russia was profiled by author Tracy Kidder in the 2003 bestseller "Mountains Beyond Mountains", was appointed to a university professorship. Only 23 of Harvard's 12,000 faculty members hold university professorships, the school's highest professorial distinction.
At the auto show, a tip to dye for.
Talk about innovation. I took my son, Danny, and his friend, David — both diehard car aficionados — to the New England Auto Show last weekend, and there they were: the Aston Martins, the Ferraris, the Lamborghinis, the Maseratis … along with the usual complement of German, American, Swedish and Japanese brands. Top gear all the way.
From coast to coast, ROI is king.
I gave presentations on both U.S. coasts this week, and if my experience is any indication, measuring marketing results is top of mind as this economically troubling year draws to a close.
